Privacy Policy

Last updated: January 29, 2025

At Audienced ("we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. Information We Collect

1.1 Information You Provide to Us

We collect information that you voluntarily provide to us, including:

  • Contact Information: Name, email address, company name, and phone number when you sign up for our beta program or contact us
  • Account Information: Username, password, and profile information when you create an account
  • Communication Data: Messages and information you send through our contact forms or customer support channels
  • Payment Information: Billing details when you subscribe to our paid services (processed securely through third-party payment processors)

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage:

  • Usage Data: Pages visited, features used, time spent on pages, and interaction with content
  • Device Information: IP address, browser type and version, operating system, device identifiers
  • Analytics Data: We use analytics tools to understand how users interact with our services

2. Third-Party Services We Use

We use the following third-party services to improve our platform and provide better service:

2.1 PostHog (Analytics & Product Analytics)

We use PostHog for product analytics and to understand how users interact with our platform. PostHog helps us:

  • Track user behavior and feature usage
  • Identify bugs and performance issues
  • Improve user experience through session recordings and heatmaps
  • Understand user journeys and conversion funnels

PostHog may collect: IP addresses, device information, browsing behavior, and interaction data. We have configured PostHog to respect user privacy preferences.

Learn more about PostHog's privacy practices: https://posthog.com/privacy

2.2 Getform.io (Form Processing)

We use Getform.io to process and manage form submissions on our website, including:

  • Beta program sign-up forms
  • Contact forms
  • Feedback submissions

When you submit a form, the information you provide is transmitted to Getform.io for processing and storage. Getform.io collects: form field data (name, email, message content, etc.) and submission metadata (timestamp, IP address).

Learn more about Getform.io's privacy practices: https://getform.io/legal/privacy-policy

2.3 Crisp (Customer Support & Live Chat)

We use Crisp to provide customer support and live chat functionality on our website. Crisp helps us:

  • Respond to customer inquiries in real-time
  • Provide support through chat conversations
  • Send automated messages and notifications
  • Manage customer support tickets

Crisp may collect: chat messages, email addresses, names, browsing behavior on our site, and device information. Conversations are stored to provide you with better support.

Learn more about Crisp's privacy practices: https://crisp.chat/en/privacy/

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Provide Services: To deliver, maintain, and improve our AI-powered content intelligence platform
  • Account Management: To create and manage your account, process registrations, and authenticate users
  • Communication: To respond to your inquiries, send service updates, and provide customer support
  • Product Development: To analyze usage patterns, identify bugs, and develop new features
  • Marketing: To send promotional materials, newsletters, and product updates (with your consent)
  • Security: To protect against fraud, abuse, and unauthorized access
  • Legal Compliance: To comply with legal obligations and enforce our terms of service

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: With third-party vendors (PostHog, Getform.io, Crisp, payment processors) who help us operate our business
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Legal Requirements: When required by law, court order, or government request
  • Protection of Rights: To protect our rights, privacy, safety, or property, and that of our users
  • With Your Consent: When you explicitly consent to sharing your information

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication mechanisms
  • Secure data storage with trusted cloud providers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

  • Account Data: Retained while your account is active and for a reasonable period after closure
  • Analytics Data: Typically retained for 12-24 months
  • Support Communications: Retained for customer service and legal compliance purposes

7. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal obligations)
  • Portability: Request a copy of your data in a machine-readable format
  • Objection: Object to processing of your information for certain purposes
  • Withdraw Consent: Withdraw consent where we rely on consent for processing
  • Opt-Out: Unsubscribe from marketing communications at any time

To exercise these rights, please contact us at audienced@mindware.ventures. We will respond to your request within 30 days.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your activity on our website. You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect the functionality of our website.

Types of cookies we use:

  • Essential Cookies: Necessary for the website to function properly
  • Analytics Cookies: Help us understand how visitors use our website (PostHog)
  • Functional Cookies: Enable enhanced functionality and personalization
  • Support Cookies: Used by Crisp to provide customer support features

9. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Additional Rights for EU and California Residents

13.1 GDPR (EU Residents)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

13.2 CCPA (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect, use, and disclose
  • The right to request deletion of your personal information
  • The right to opt-out of the sale of your personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your privacy rights

By using our services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.